![]() Rather, it’s a multifaceted offering that boasts a number of small benefits to improve your YouTube experience, including ad-free YouTube video and YouTube Music streaming, offline playback, and access to exclusive, paywalled content. Unlike Spotify or Apple Music, it’s not a dedicated music streaming platform. YouTube gives iOS users another reason to pay for Premium YouTube TV: plans, pricing, channels, how to cancel, and more NFL Sunday Ticket in 2023: Everything you need to know The story was updated on October 4, 11.25 AM IST with a tweet from YouTube support. Last week, YouTube TV launched a new program to let users subscribe to add-on channels like Showtime, HBO Max, NBA League Pass and MLB.TV without purchasing a $64.99 a month base plan. So it’s not unexpected that the company might try new ways to increase paid users for its video streaming services. In its Q2 2022 earnings, the search giant said that YouTube brought in $6.87 billion in revenue - which was much lower than analyst expectations of $7.51 billion. While the price of these subscriptions varies across regions, in the U.S., it charges $9.99 per month for YouTube Music and $11.99 per month for YouTube Premium. Last year, Google said that it crossed the 50 million subscriber mark across YouTube Music and Premium. One of the most notorious ones was showing them up to 11 unskippable ads before the start of a long video to let them have an uninterrupted experience. The company has tried various methods to convert free users into paying ones.
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